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Nike paid $35 for Swoosh logo, then gifted designer stock and gold ring
In 1971, Nike co-founder Phil Knight hired college student Carolyn Davidson to design the company’s iconic Swoosh logo for $35. Twelve years later, Davidson received a gold ring shaped like the Swoosh and 500 shares of Nike stock. Her design became one of the world’s most recognisable brand symbols, marking a lasting contribution to Nike’s identity.
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