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China’s hotel room rates disappoint during ‘golden week’ despite tourism boom

Hotel room rates across mainland China fell short of expectations during the National Day “golden week” holiday despite a tourism boom, as company officials and analysts called for stronger asset and revenue management to ease pricing pressure. Hotel tariffs remained largely unchanged from the previous month between October 1 and 7, even as bookings jumped, according to executives at hotel…

SCMP News 9/10/2026, 3:30:13 pm IST

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